Logo Design & Brand Identity
how we tackled the brief
Brief
The challenge was to create a logo and identity system for Print & Pixel itself — a brand that needed to represent creativity, professionalism, and versatility. The design needed to work across web, print, and apparel while being instantly recognizable and adaptable.
Deliverables
We explored logo sketches, developed a color palette, and selected typography to balance modern minimalism with personality. The final mark is a bold P with origami-like shading that symbolizes creativity and adaptability. To add a tactile, human element, we also painted early sketches in watercolor.
Results
The Print & Pixel identity is bold, versatile, and memorable. The folded shading effect gives depth and meaning, while the handmade watercolor sketches communicate that behind every digital solution is human creativity. This balance of digital precision and tactile creativity positions Print & Pixel as approachable, professional, and creative.
