Educational Print Design & Content Updates
Our role in making this project happen.
Brief
MAH asked us to update their Pet First Aid Manual, a booklet distributed to clients across hospitals. The existing manual was outdated, inconsistent in formatting, and included medical guidance that needed review.
Our goal was to modernize the design, ensure clarity in content, and align the material with MAH’s brand voice. It had to be educational, accessible, and professional — providing pet owners with confidence in how to respond during emergencies, while reinforcing MAH’s commitment to world-class care.
Deliverables
We redesigned and reformatted the entire manual, working closely with veterinary medical directors to refine the medical information. Typography, layout, and iconography were updated for readability, while maintaining a friendly yet authoritative tone. The new manual was structured for both quick reference in emergencies and in-depth reading at home.
Results
The updated Pet First Aid Manual is now a polished, professional resource distributed across MAH hospitals. It reflects the brand’s values of compassion, quality, and community care while providing clear, accurate guidance for pet owners. The result is a stronger client-facing tool that builds trust, improves client education, and reinforces MAH’s reputation for excellence.
